More landing page tweaking

This evening I tweaked my Laptops are free Adwords campaign landing page.

I was getting a lot of traffic (and great results on my ads) but once visitors got to my page they seemed to stick there... and go no further. Lovely though the page was, the idea was for them to click through to AOL and actually sign up for some broadband.

I realised that although there were lots of calls to action on my landing page they may have seemed a bit like points of no return - that is, lots of Buy! buttons but not enough More info buttons.

I have now rectified this and the page looks a lot clearer - and it's obvious what the next step is for any visitor.

As you'll see I also have some click here buttons - in my previous life as a web editor I always told people not to use click here as it seemed a bit too late '90s My First Website. But actually on a landing page I think it is necessary as it makes it super-obvious what the next step should be. And as a usability specialist once told me, "Nothing says 'click here' like 'click here'."

By Sarah, UK Broadband Finder

AOL free laptop and cut price broadband offers launch

AOL have launched their Laptops are free offer for AOL Wireless Plus, AND cut the price of AOL Broadband Wireless to £9.99/month for 6 months.

Over the last few days TradeDoubler has started providing the tracking links for these offers, so I have started promoting them on www.ukbroadbandfinder.com and on all my blogs.

I have also launched a Free laptops Adwords ad group, which drives traffic to a specific landing page.

I'll be pushing both offers intensively through organic search and paid search. The free laptops broadband deal particularly is such an amazing offer - especially for families needing another computer - that I am sure it will increase traffic significantly, and boost my sales.

By Sarah, UK Broadband Finder

Adwords landing pages updated

Now that AOL's Broadband Wireless package is live, I have spent a few hours today updating my AOL Adwords landing pages.

I have two - one on 8Mb broadband, and one on wireless broadband.

I've updated my copy to push the price (£14.99 per month), created some new headings, and tweaked the copy around the new offer.

Within Google Adwords, I added a few new keyword phrases, and some new ad variations, particularly around the 8Mb price.

Both campaigns are now live again and getting some clicks.

By Sarah, UK Broadband Finder