Blog articles for SEO

I'm trying to update my broadband comparison website much more frequently - not just with broadband offers (which I keep up to date with) but also keyword-rich and informative articles about broadband.

The aim is three fold:

1. to impress the faceless algorythms of Google
2. to create an expert, trusted environment to undecided but potential broadband buyers
3. to encourage visitors to return for more updated information at a later date

I've decided that using the Joomla blog for articles makes the most sense - they are easy for users to find on the site, and they don't need much formatting. so they are quick to write.

Today I added a blog post about the potential for bandwidth meltdown - this has been in the news a lot recently, partly because ISPs raised it in response to the Beta launch of the potentially bandwidth-gobbling BBC iPlayer.

From an SEO post of view, I made sure I added lots of links out to online newspaper articles and also the The Broadband Stakeholder Group (BSG). (This is important, as most of the links on my website are of course affiliate links which don't help SEO). I also included some internal links in the text, which simply provide more routes for a search engine spider to get into the depths of the website.

By Sarah, UK Broadband Finder

Blogtastic

I've currently got four consumer blogs linking to www.ukbroadbandfinder.com

So far they haven't been optimised for search engines (SEO) as I have been concentrating on my main broadband website, but I hope I am doing some things right to build traffic on my blogs and to drive traffic from them to my broadband website.

Google loves blogs if they are regularly updated.

UKBroadbandFinder Offers at http://ukbroadbandfinder.blogspot.com. I use this blog to post new broadband offers or promote aspects of my broadband comparison website (new articles, great functionality, etc). I track all the links so I can establish if any sales come directly from this blog. I also make sure that all links have title text and keyword-rich link text.

My broadband blogs:

UK Broadband News at http://ukbroadband.wordpress.com. This is for news articles about broadband, dial up, mobile, internet and more. There is usually something to write about about each day - for a start there's always a story about Virgin Media (people trying to buy it, spats with Sky, cable broadband offers...). I'm using it to drive traffic directly to my broadband website and increase my credibility in the sector.

The Broadband Glossary at http://broadbandglossary.wordpress.com. Need a broadband definition? I've been developing this glossary for a couple of months now. It covers more than just broadband - dial up, internet, www, etc. I'm trying to add to it each day. It drives traffic to www.ukbroadbandfinder.com, and vice versa - I hope it answers users' questions about broadband and keeps them on my site.

UK Broadband Finder blog at http://www.ukbroadbandfinder.com/broadband_blog.html. This blog has broadband special offers, industry trends (free trials, free broadband) and website information (new articles, new site functionality).

BT Tradespace site at http://ukbroadbandfinder.bttradespace.com. This has short blog and product posts about broadband offers and news. BT Tradespace is quite popular with search engines.

Next blogging steps:

1. BT Tradespace has an option to upload a podcast. I'd like to record my own broadband-related podcast and upload it to the site.
2. Update my ukbroadbandfinder.com blog more often!
3. The first 3 are all on Technorati. I need to link up with other blog directories.
4. Do more for SEO on the blogs themselves.

By Sarah, UK Broadband Finder