My Google Adwords campaign has been running for a few days now and is driving traffic to my AOL landing page on my UK broadband comparison website www.ukbroadbandfinder.com.
I can't use AOL trademarks, but I have written loads of ads which are quite specific about AOL broadband and dial up package details - speed, downloads, free wireless router, free month, broadband with no minimum contract if you switch to AOL, etc.
Now the campaign is up and running I am tweaking it all the time - clearer Google ads, more popular keywords, keyword mis-spellings - and I'm also continually optimising the landing page (while I also work on the general SEO on the whole broadband site).
It is hard work but the person I really feel sorry for is Jason Henry at affiliate network TradeDoubler, who has been the recipient of far too many emails from me about Adwords functionality, keywords, and optimising. Sadly for Jason, there's more to come.
I'll be working with AOL and TradeDoubler later this week to fine-tune my campaign, and also to find out which areas of my broadband availability website need search engine optimisation (SEO) changes.
By Sarah, UK Broadband Finder
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