Blog articles for SEO

I'm trying to update my broadband comparison website much more frequently - not just with broadband offers (which I keep up to date with) but also keyword-rich and informative articles about broadband.

The aim is three fold:

1. to impress the faceless algorythms of Google
2. to create an expert, trusted environment to undecided but potential broadband buyers
3. to encourage visitors to return for more updated information at a later date

I've decided that using the Joomla blog for articles makes the most sense - they are easy for users to find on the site, and they don't need much formatting. so they are quick to write.

Today I added a blog post about the potential for bandwidth meltdown - this has been in the news a lot recently, partly because ISPs raised it in response to the Beta launch of the potentially bandwidth-gobbling BBC iPlayer.

From an SEO post of view, I made sure I added lots of links out to online newspaper articles and also the The Broadband Stakeholder Group (BSG). (This is important, as most of the links on my website are of course affiliate links which don't help SEO). I also included some internal links in the text, which simply provide more routes for a search engine spider to get into the depths of the website.

By Sarah, UK Broadband Finder