More landing page tweaking

This evening I tweaked my Laptops are free Adwords campaign landing page.

I was getting a lot of traffic (and great results on my ads) but once visitors got to my page they seemed to stick there... and go no further. Lovely though the page was, the idea was for them to click through to AOL and actually sign up for some broadband.

I realised that although there were lots of calls to action on my landing page they may have seemed a bit like points of no return - that is, lots of Buy! buttons but not enough More info buttons.

I have now rectified this and the page looks a lot clearer - and it's obvious what the next step is for any visitor.

As you'll see I also have some click here buttons - in my previous life as a web editor I always told people not to use click here as it seemed a bit too late '90s My First Website. But actually on a landing page I think it is necessary as it makes it super-obvious what the next step should be. And as a usability specialist once told me, "Nothing says 'click here' like 'click here'."

By Sarah, UK Broadband Finder